What are the benefits for the owners of the professional blogs?

Yes, I know. You've probably read too many articles about it - how to make money with your blog. I'll go with the other end. I will not live to tell about income, I will tell you - what other benefits you can get from a professional personal blog. After all benefit - it's not just money in their pure form. Especially in the long run.

1) The trust, reputation. All clear. If you're in for a long period (years) are driving a personal blog on a professional topic - give advice, express an adequate view, honestly describe their experiences - on the sly to you there is a certain level of trust from his colleagues. Not only those - who you read - and those - who at least have heard about you. The more success with the blog, the more confidence.

Why? Well, aside from that - that just nice. Yes, plenty of examples. For example, you want to buy or sell any site. Or to any other transaction. Confidence in you - sometimes lets get money in advance, to do without guarantors, contract and other things. Why else? For example, did you have a decent amount of money urgently. Credit in this case would be relatively easy to obtain. Parts or whole - depends on the amount. I never took credit, but not the essence.

In fact - such examples can be cited. The essence of the kind of clear.

2) Clients, customers. Promoting professional personal blog - you promote yourself - as a professional. And - if you have any services - through the blog will go to customers, orders. The severity depends on customers - again - on the success of your blog. What services? Anything. Creating a site or a single layout, design, programming and usability. Optimization. Increasing puzomerok, some runs. Consultation. Advertise on blogs + on social networks.

Valid. Now fully willing to promote a group of VKontakte. The owner of a decent blog - dedicated to the social sphere, advertising, marketing - have no trouble finding customers. The most important thing - a sentence correctly, writing out there - why it is profitable, what benefits it can bring out what the risks. And hang a reference to a prominent place. To even the casual visitor caught the eye.

For example, I was part of the clients is to optimize the recommendations, and part is due to the blog. This is despite the fact - that the blog is widely their services, I am not.

3) Barter and freebies. Barter may be different. For SEO blog - is, for example, the exchange of advertising for a paid software or reduced commission in any service. You can write your own service or the owners of the creators of software - offering a similar barter. To me, at least not normally be refused.

You can move away from the topic SEO - and present - that you are looking for a paid CMS. Yes, the creators of Bitrix, of course, not suneshsya with such a proposal (or suneshsya?) - But many want ads. It all depends on the level of your blog.

4) Interesting business proposition. See. You describe your experience, you describe your thoughts. You read people - who have experience in many ways similar to yours. Many of these people - at different stages of the review to your blog - can be born any proposal personally to you. This could be a joint project. Or investment. Or free services. Or transfer customers'%. Whatever.

In that time again - that the level of business proposals - depends on the level of your blog. If you're out there - like a moron - whines, complain about the <... > (Insert "life" or "Yandex"), foul language, write a bug or a clown as a juvenile - are serious people you do not write. All - repeat more about it will not.

5) Useful contacts. Or to find the right person. It just so happens. Thanks to the blog you get to know different people - and sometimes they go dating useful. Part of this paragraph duplicates the previous one.

6) Additional motivation. You set a goal to yourself in public (on the blog). I mean, for example, bring your own entertainment portal to the level of 10k visitors per day. Or save up for a car. And the fact - what about your target knows dozens / hundreds / thousands of people - provides a little extra motivation. Motivation - in general a very important thing. Without it, all through force. It can be an example to lead the movement "internet homeless" - which, of course, is not so important (just a pall) - but still in time brought many tangible benefits. True, right?

7) The structuring of thoughts, opinions + readers. I mean - unfolding on the shelves. For example, in the head has a plan - how to raise a decent level of income or attendance of the project. It is one thing - keep that in mind, or just jot down in my notebook. Other - describe in detail in the blog, waiting for the opinions of its readers. When the plan will be fully laid out on the shelves - you may see in it shortcomings. Or will point to flaws in the readers. This will benefit.

8) Self-. Sometimes - this is - if you want to write a post on a particular topic. It seems - that this subject so thoroughly studied. You begin to write. And in the process - in order - that post was better - to explore other sources. Here it's the desire "to post a better" learn more motivated to squeeze just everything.

Another example. Conducting experiments. Agree, more motivation to conduct experiments (like the subtleties of SEO) - when the results to find out a lot of people due to the personal blog? You can, of course, the results and put on the forum. But - much better - put on the blog and forums with ssoslatsya for the post. Double benefit. On the other hand - the results of some experiments, it is better not to burn.

9) The fame in a narrow range. It's not about the consequences of fame, but the very fact. It seems - to many this is the fact warms the soul is not a joke. Especially Maynasu.

10) Portfolio. More precisely - a platform for new work laid out (client designs, web sites) - which really will have to wait and discuss! The forum is also possible to do. But the great forum - and the theme of time lost. On the same blog - all in one place. Since when did something NOD. Now he has a blog instead of price.


In this list you can add more such moments - as an opportunity to realize the talent hacks, self-assertion, even raising self-esteem. But it's so clear.


P.S. In addition, your professional blog = your face on the Internet. After page on any service for freelancers or on the forum - not up to the concept of "entities". A full-professional-personal blog - in my opinion - falls short.